
Consider the purpose your site will serve and how each potential user will make use of
the site. What does the site need to contain to serve its purpose? Use the visitor profile(s)
you created to determine possible scenarios for what visitors would do at your site.
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What content will be needed for the site? Identifying and collecting your site
assets is an important part of the preparation to design and produce a Website. You
need to gather all the content, such as text, graphics, and multimedia elements that
will be used on the site. Organizing these assets enables you to create a complete and
thorough Website. You can then determine which types of content need to be developed.
Project Site: Yoga Sanhga’s Content
List the sections, features, and content that you want to see included on the site.
Of this content, what already exists and what will need to be developed?
“We want to see included a studio tour, quarterly news, a quarterly letter from Katchie and
Jayne [the studio owners], a map, and directions. These would all need to be developed.
We also want to include a quarterly or monthly highlight of a certain nonprofit doing great
work in the world, highlights of certain teachers, and whatever other topical information we
need to be conveyed, based on future needs. These would also need to be developed.”
Project Site: Yoga Sangha’s Audience
Who is your audience? What are the age ranges and interests of potential stu-
dents and site visitors?
“We seek to attract students from age 20–60 who are interested in taking yoga or who
are trying to improve their health through physical activity.”
How will they use the Website and services provided by your company?
“We want them to use the information to choose a class to attend and to discern which
workshops they would like to take. We want them to get a first impression of the studio
and its offerings that shows our quality, depth, connection, and personable service.”
How does Yoga Sangha help students and fit into their lives?
“By offering yoga classes at varying levels of ability all day and during the evening, and
by offering workshops on the weekends, which allow students to find a class or work-
shop that will fit their fitness level and personal schedule.”
What are the key reasons students may have for choosing Yoga Sangha?
“Because we’re close to where they live, because we offer Anusara yoga, or because
their favorite teacher teaches at Yoga Sangha. Plus, at Yoga Sangha they’ll learn how
to actually practice yoga versus just moving through the poses.”
6 LESSON 1
01_DW8 tfs(1-38).qxd 03/06/2006 12:20 PM Page 6
ISBN: 0-558-13856-X
Macromedia Dreamweaver 8: Training from the Source, by Khristine Annwn Page. Copyright © 2006 by Adobe Systems, Inc.
Published by Peachpit Press, a Pearson Company.
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